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Title: Internationalisation of corporate visual identity strategies : a study of British multinational corporations and their Malaysian subsidiaries
Author: Melewar Bin Tengku Nasir, Tengku Chik
ISNI:       0000 0001 3392 8225
Awarding Body: Loughborough University
Current Institution: Loughborough University
Date of Award: 1994
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No abstract available
Supervisor: Not available Sponsor: Not available
Qualification Name: Thesis (Ph.D.) Qualification Level: Doctoral
EThOS ID:  DOI: Not available
Keywords: Corporate name; Logo; Slogan Management