Use this URL to cite or link to this record in EThOS: http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.343941
Title: Marketing principles and practice in public libraries in the United Kingdom and Republic of Ireland : a qualitative analysis of strategy development and implementation, including a comparative study of local authority leisure services.
Author: MacDougall, Jennifer.
Awarding Body: Loughborough University of Technology
Current Institution: Loughborough University
Date of Award: 2000
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Abstract:
No abstract available
Supervisor: Not available Sponsor: Not available
Qualification Name: Thesis (Ph.D.) Qualification Level: Doctoral
EThOS ID: uk.bl.ethos.343941  DOI: Not available
Keywords: Quality management; Customer focus Information science Management
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