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Title: Marketing principles and practice in public libraries in the United Kingdom and Republic of Ireland : a qualitative analysis of strategy development and implementation, including a comparative study of local authority leisure services.
Author: MacDougall, Jennifer.
Awarding Body: Loughborough University of Technology
Current Institution: Loughborough University
Date of Award: 2000
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No abstract available
Supervisor: Not available Sponsor: Not available
Qualification Name: Thesis (Ph.D.) Qualification Level: Doctoral
EThOS ID:  DOI: Not available
Keywords: Quality management; Customer focus Information science Management