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Title: Multi-attribute preference modelling, consumer involvement, and model specification validity : the case of wine in the UK.
Author: Sottomayor, Miguel L.
ISNI:       0000 0001 3472 2966
Awarding Body: University of Reading
Current Institution: University of Reading
Date of Award: 1999
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No abstract available
Supervisor: Not available Sponsor: Not available
Qualification Name: Thesis (Ph.D.) Qualification Level: Doctoral
EThOS ID:  DOI: Not available
Keywords: Marketing; Consumption Commerce