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Title: The adoption and integration of transaction and relationship marketing activity, marketing management decision making/implementation and marketing management competencies, in the retail bank circumstance.
Author: Walsh, Susan.
Awarding Body: University of Ulster
Current Institution: Ulster University
Date of Award: 2001
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No abstract available
Supervisor: Not available Sponsor: Not available
Qualification Name: Thesis (Ph.D.) Qualification Level: Doctoral
EThOS ID:  DOI: Not available
Keywords: International commerce & international trade International trade Finance Taxation Management