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Title: A study of marketing theory and practice within the small firm : issues arising and their implications for small firms' marketing education.
Author: McCartan-Quinn, Danielle.
Awarding Body: University of Ulster
Current Institution: Ulster University
Date of Award: 2000
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No abstract available
Supervisor: Not available Sponsor: Not available
Qualification Name: Thesis (Ph.D.) Qualification Level: Doctoral
EThOS ID:  DOI: Not available
Keywords: Internal and EU commerce & consumer affairs Commerce Management