Use this URL to cite or link to this record in EThOS: http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.340727
Title: Consumer evaluations of brand alliances.
Author: James, David Owen.
Awarding Body: Henley Management College
Current Institution: Henley Business School
Date of Award: 2000
Availability of Full Text:
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Abstract:
No abstract available
Supervisor: Not available Sponsor: Not available
Qualification Name: DBA thesis Qualification Level: Doctoral
EThOS ID: uk.bl.ethos.340727  DOI: Not available
Keywords: Marketing; Personality Management Commerce International trade
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