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Title: Standardisation versus adaptation of marketing strategies : British multinationals in Pakistan.
Author: Ghous, Ghulam.
Awarding Body: University of Hull
Current Institution: University of Hull
Date of Award: 1996
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No abstract available
Supervisor: Not available Sponsor: Not available
Qualification Name: Thesis (Ph.D.) Qualification Level: Doctoral
EThOS ID:  DOI: Not available
Keywords: Management & business studies Management International trade