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Title: Newly industrialised country firms in Western Europe : marketing strategies, organisation and performance.
Author: Chen, Ivy Siok Ngoh.
Awarding Body: University of Warwick
Current Institution: University of Warwick
Date of Award: 1998
Availability of Full Text:
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No abstract available
Supervisor: Not available Sponsor: Not available
Qualification Name: Thesis (Ph.D.) Qualification Level: Doctoral
EThOS ID:  DOI: Not available
Keywords: MNCs; Market entry; Far Eastern; Organisation Management International trade