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Title: New product preannouncement : a model of situational factors, strategic behaviours, and effectiveness.
Author: Chen, Jianwei.
Awarding Body: University of Warwick
Current Institution: University of Warwick
Date of Award: 1999
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No abstract available
Supervisor: Not available Sponsor: Not available
Qualification Name: Thesis (Ph.D.) Qualification Level: Doctoral
EThOS ID:  DOI: Not available
Keywords: Products; Market; Prelaunch; Message cues Management