Use this URL to cite or link to this record in EThOS: http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.310259
Title: The influence of television commercials on Indian culture
Author: Mitra, Barbara Maria
Awarding Body: University of Hull
Current Institution: University of Hull
Date of Award: 1999
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Abstract:
[From the introduction]: In this thesis, I aim to demonstrate that television commercials are having a dramatic impact on the daily lives of people in India. Recent changes in laws have led to unprecedented openness to foreign multinationals. These companies make use of the pre-existing extensive communication networks and infrastructure so that even remote villages are now wired in and tuned on to television.
Supervisor: Not available Sponsor: Not available
Qualification Name: Thesis (Ph.D.) Qualification Level: Doctoral
EThOS ID: uk.bl.ethos.310259  DOI: Not available
Keywords: Sociology Literature Mass media Performing arts Anthropology Folklore Sociology Human services
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