Use this URL to cite or link to this record in EThOS: http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.307072
Title: International advertising standardization : policies and practices.
Author: Harris, Gregory James.
Awarding Body: London Business School (University of London)
Current Institution: London Business School (University of London)
Date of Award: 1994
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Abstract:
No abstract available
Supervisor: Not available Sponsor: Not available
Qualification Name: Thesis (Ph.D.) Qualification Level: Doctoral
EThOS ID: uk.bl.ethos.307072  DOI: Not available
Keywords: Multinational companies Management
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