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Title: The development of a competitive marketing strategy within the UK electronics industry.
Author: Rajagopal, Shanmugan.
Awarding Body: University of Strathclyde
Current Institution: University of Strathclyde
Date of Award: 1992
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No abstract available
Supervisor: Not available Sponsor: Not available
Qualification Name: Thesis (Ph.D.) Qualification Level: Doctoral
EThOS ID:  DOI: Not available
Keywords: Management & business studies Management Commerce