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Title: Determinants of corporate hierarchical branding strategies with reference to the fast moving consumer goods
Author: Laforet, Sylvie
Awarding Body: Loughborough University
Current Institution: Loughborough University
Date of Award: 1995
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No abstract available
Supervisor: Not available Sponsor: Not available
Qualification Name: Thesis (Ph.D.) Qualification Level: Doctoral
EThOS ID:  DOI: Not available
Keywords: Corporate identity; Packaging Management