Use this URL to cite or link to this record in EThOS:
Title: Brand relationships : a new appoach to branding.
Author: Andreou, Philokypros T.
ISNI:       0000 0001 3423 7135
Awarding Body: University of Southampton
Current Institution: University of Southampton
Date of Award: 1994
Availability of Full Text:
Access through EThOS:
No abstract available
Supervisor: Not available Sponsor: Not available
Qualification Name: Thesis (Ph.D.) Qualification Level: Doctoral
EThOS ID:  DOI: Not available
Keywords: Consumer behaviour; Loyalty Management