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Title: On consumer adoption of a new brand from the multi-branding firm
Author: Chen, Junsong.
Awarding Body: University of Birmingham
Current Institution: University of Birmingham
Date of Award: 2002
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No abstract available
Supervisor: Not available Sponsor: Not available
Qualification Name: Thesis (Ph.D.) Qualification Level: Doctoral
EThOS ID:  DOI: Not available
Keywords: Internal and EU commerce & consumer affairs Commerce Management