The strategy deployment paradox : linking strategy, performance measurement systems to appraisals
The thesis starts by examining how organisations deploy strategy and performance measurement systems and reviews how well they fink to the employee appraisal process. Many organisations are still failing to provide the linkage that employees require to fully exploit their potential. Whilst companies have processes for strategy and appraisal construction, objective setting and support structures, including communications the research found that these lacked the effectiveness necessary to motivate employees. For strategy to become truly meaningful to employees' personal goals and objectives must be aligned with the organisational objectives. The methodology design detailed in this thesis assisted the research in determining that none of the current strategy and performance measurement models or frameworks was able to combine strategy and appraisal processes in to an integrated system that was effective. A strategy deployment process was developed which creates this link to the employe e's appraisal system, ensuring that the actions of the individual are inline with the company goals. Four process requirements were identified in the model construction. The strategy deployment process is a new business model to integrate strategy and performance measurement systems to the appraisal process. This provides a greater understanding of the competencies required by management and the employees of the organisation. All businesses need to align their strategies, operations, competencies and resources in order to achieve the organisational objectives but to gain the maximum from these the culture of the company has to be flexible and encouraging to achieve this. To ensure that cultural flexibility is sustained the research found that organisations should have: strategy aligned communication links, effective leadership and a coaching environment. From the beginning of the research, criteria for the evaluation of the quality of the research were developed. The thesis concludes with the evaluation of the research against these criteria. The results obtained demonstrate that the research has satisfactorily fulfilled academic requirements and has reached the standards outlined in the methodology.