Use this URL to cite or link to this record in EThOS: http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.285001
Title: Voting behaviour as a special case of consumer behaviour : a political marketing oriented theory of voter behaviour and the implications for the concept of political marketing management
Author: Henneberg, Stephan C. M.
Awarding Body: University of Cambridge
Current Institution: University of Cambridge
Date of Award: 1997
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Abstract:
No abstract available
Supervisor: Not available Sponsor: Not available
Qualification Name: Thesis (Ph.D.) Qualification Level: Doctoral
EThOS ID: uk.bl.ethos.285001  DOI: Not available
Keywords: Political science
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