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Title: Magazines for women : a sociological study of their character and function in the period 1800 to the present day.
Author: White, Cynthia L.
Awarding Body: Royal Holloway, University of London
Current Institution: Royal Holloway, University of London
Date of Award: 1968
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The purposes of this sociological study are two-fold: i) to trace the growth of the periodical press from its tentative beginnings in the 18th. century to the creation of a vast magazine empire, and. 2) to examine what is being communicated to five out of six women every week, and. why. The women's magazines are capable of exerting influence in areas which touch the core of family life, those of home-making, wife-hood. and motherhood. Thus it is important to clarify the influences which women are exposed. to, and. their determinants, with particular reference to the portrayal of an "approved." feminine image and. an "ideal" feminine role. A representative sample of women's magazines has been examined. at intervals of 25 years in the 19th. century, 10 years from 1900 to the Second World War, and. 5 years thereafter, and their content has been analysed to show the range and. depth of subjects covered, and the level of "home-centredness", both of which are indicators of women's prescribed. role. At every period. these aspects have been related to social and. economic change. The analysis has been supplemented with approximately sixty interviews with magazine representatives, and a further twenty-four have been carried out in. the U.S.A. during a short period of comparative research on the American women's magazine industry. The results indicate that, while commercial pressures impose limitations upon the women's press, the present character of magazines is also affected by social attitudes which have resisted. the ongoing tide of emancipation and largely support the advertiser's emphasis upon a predominantly domestic role for women. They suggest, too, that the boom in women's publishing is waning, and. that the artificially inflated. circulations of the 'fifties are in process of contracting to a more realistic level.
Supervisor: Not available Sponsor: Not available
Qualification Name: Thesis (Ph.D.) Qualification Level: Doctoral
EThOS ID:  DOI: Not available