Use this URL to cite or link to this record in EThOS: http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.278222
Title: Standardization vs. adaption : marketing strategy for the lesser-developed countries
Author: Khalid Omar, H. M.
Awarding Body: University of Wales, Institute of Science and Technology
Current Institution: Cardiff University
Date of Award: 1986
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Abstract:
No abstract available
Supervisor: Not available Sponsor: Not available
Qualification Name: Thesis (Ph.D.) Qualification Level: Doctoral
EThOS ID: uk.bl.ethos.278222  DOI: Not available
Keywords: Business strategies Management International trade Commerce
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