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Title: Marketing management : applying the concept of the mix
Author: Vignali, Claudio.
ISNI:       0000 0001 3547 2831
Awarding Body: University of Glamorgan
Current Institution: University of South Wales
Date of Award: 2002
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No abstract available
Supervisor: Not available Sponsor: Not available
Qualification Name: Thesis (Ph.D.) Qualification Level: Doctoral
EThOS ID:  DOI: Not available
Keywords: Matrix marketing