The actual rhetoric of change in the UK clearing banks.
Whilst, the reality of changing organizations is accepted,
understanding about the rhetoric of change in organizations
is still evolving. This thesis provides new insights into
the rhetoric of change in organizations through addressing
the following research aims.
i. To establish a theoretical framework for classifying
ii. To identify and analyse the actual rhetoric of change of
senior management in the UK clearing banks.
iii.To compare the actual rhetoric of change identified in
the UK clearing banks against the theoretical framework
for classifying change.
iv. To develop an Actual Rhetoric of Change Framework.
The Annual Reports and Internal Newspapers of Barclays,
Lloyds, Midland and National Westminster Bank over the five
years 1990 to 1994 were analysed using discourse analysis.
This naturally occurring data contained the actual rhetoric
In terms of banking change, this thesis makes an original
contribution to knowledge by identifying and analysing the
actual rhetoric of change in banking.
The thesis makes original contributions to knowledge about
the rhetoric of changing organizations in two ways. Firstly
the development of the literature based Change
Classifications Framework. Secondly, through comparing the
literature and the data, an Actual Rhetoric of Change
Framework was developed. The Actual Rhetoric of Change
Framework predicts that change will be depicted in
organizations as being challenging, constant, coherent,
contextualised and chronological.