Communication planning for development : an operational framework.
This thesis is concerned with communication planning for national
development: specifically with the problem of utilising a developing
country's communication resources to support an integrated programme
of social, political and economic mobilisation. The research which it
describes sets out to construct, and test, an operational planning
framework, to include among its parameters decision-making processes
and political factors as well as planning strategies for communication.
Following a literature search, a number of guiding principles in
support of communication planning are hypothesized. These principles
are then evaluated, modified and categorised, through comparison with
selected communication projects and surveys, at levels ranging from the
local to the national and regional. Subsequently, on the basis of this
analysis, an experimental planning framework is devised, which is constructed
around two basic axes: the first defining planning participants
(including both planners and decision-makers), and the second defining
the sequence of planning. A particular emphasis in elaborating this
framework is on the relationship between communication and development
planning, and on interactions between the various sectors concerned with
An account is then given of a field test of the experimental framework
in a developing country (Afghanistan); during which independent
evaluations of both the framework and of its application were carried out.
Following an analysis of these evaluations, the framework is modified and
a revised version proposed. Finally, an attempt is made to relate the
planning framework to current concerns with popular access to communication
resources, and participation in communication planning and management,
as a guide to future application and evaluation.