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Title: A decision support system for allocation of the marketing budget to products, segments and promotional tools.
Author: Maier, Jens Rolf.
Awarding Body: University of Warwick
Current Institution: University of Warwick
Date of Award: 1989
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No abstract available
Supervisor: Not available Sponsor: Not available
Qualification Name: Thesis (Ph.D.) Qualification Level: Doctoral
EThOS ID:  DOI: Not available
Keywords: Marketing decision making