Use this URL to cite or link to this record in EThOS: http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.251943
Title: The relationship between risk attitude and advertising creativity
Author: El-Murad, Jaafar.
ISNI:       0000 0001 3443 338X
Awarding Body: Henley Business School
Current Institution: Henley Business School
Date of Award: 2002
Availability of Full Text:
Full text unavailable from EThOS. Please contact the current institution's library directly if you wish to view the thesis.
Abstract:
No abstract available
Supervisor: Not available Sponsor: Not available
Qualification Name: Thesis (D.B.A.)-Brunel University, Jul 2002. Qualification Level: Doctoral
EThOS ID: uk.bl.ethos.251943  DOI: Not available
Keywords: Management & business studies Management
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