Use this URL to cite or link to this record in EThOS: http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.249112
Title: The mere exposure effect, its relationship to estimates of memory and its role in understanding advertising persuasion
Author: Goode, Alastair Ross.
Awarding Body: University of Sussex
Current Institution: University of Sussex
Date of Award: 2002
Availability of Full Text:
Access through EThOS:
Abstract:
No abstract available
Supervisor: Not available Sponsor: Not available
Qualification Name: Thesis (Ph.D.) Qualification Level: Doctoral
EThOS ID: uk.bl.ethos.249112  DOI: Not available
Keywords: Psychology Psychology
Share: