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Title: Niche marketing : an #exploratory' analysis of its concept, construct and application.
Author: Leeuw, Maarten Nicolas Andrew.
Awarding Body: Brunel University
Current Institution: Henley Business School
Date of Award: 1998
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No abstract available
Supervisor: Not available Sponsor: Not available
Qualification Name: Thesis (Ph.D.) Qualification Level: Doctoral
EThOS ID:  DOI: Not available
Keywords: Marketing orientation; Relationship marketing