Competition and structural change in the UK travel industry during the 1980's and into the 1990's
This thesis examines competition and structural change in the UK travel trade during the 1980's and into the 1990's. The travel industry, tour operators, travel retailers, integration, pricing policies, the 1990's and the European travel trade are looked at. The evidence in the first part of the thesis indicates the increased trend towards concentration of market share into the control of a few companies, and polarisation of both the tour operators' and travel retailers' sectors. An explanation of this trend is sought by reference to price strategies and integration movements used in both sectors. The second part of the thesis considers how these trends might continue to change in the 1990's. Particular agents identified are the single European market, the E.E.C. Directive on Package Tours and the opening of the Channel Tunnel. This analysis is supplemented by reference to the European travel trade to identify possible threats and opportunities for the UK travel trade in the E.E.C. countries. The conclusions highlight the uncertainty and volatility of the 1990's, and the challenges these present to tour operators and travel retailers.