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Title: The prediction and understanding of consumer purchase decisions : applying the Fishbein model to certain marketing issues
Author: Bradley, U. B.
Awarding Body: City of London Polytechnic
Current Institution: London Metropolitan University
Date of Award: 1981
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No abstract available
Supervisor: Not available Sponsor: Not available
Qualification Name: Thesis (Ph.D.) Qualification Level: Doctoral
EThOS ID:  DOI: Not available
Keywords: Economics & economic theory