The purpose of this study is to investigate language attitudes towards the Greek Cypriot Dialect (GCD). This however, can only be achieved if language attitudes towards GCD are examined in relation to language attitudes towards Standard Modern Greek (SMG), language of the Republic of Cyprus. Empirical studies in the Greek-Cypriot (GC) setting demonstrate that GCs evaluate their peers more positively when they speak SMG and less so when they use GCD (Papapavlou 1998, 2001). Hence, the primary ing this research are why GCs evaluate their dialect and its speakers less positively than speakers of SMG and what are the factors contributing to this devaluation.