Title: Feelings in the air' : an investigation into the role of mood and emotion in consumer purchase behaviour and the impact of store atmosphere on consumer mood states
Author: Ferguson, Claire
Awarding Body: Kingston University
Current Institution: Kingston University
Date of Award: 1999
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EThOS Persistent ID: uk.bl.ethos.555003
Supervisor: Not available Sponsor: Not available
Qualification Name: Thesis (D.B.A.) Qualification Level: Doctoral
Abstract:
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